But design thinking—prioritizing the emotional and imaginative side of being human—seeks to put creativity in the center seat of business strategy, owning up to the reality that desire and knowledge are more connected than largely acknowledged. As a Christian who seeks to give glory to God through my work, I am delighted that design thinking provides a more human approach to understanding innovation.

“Design thinking” can mean different things, but it usually describes processes, methods, and tools for creating human-centered products, services, solutions, and experiences. It involves establishing a personal connection with the people—or users—for whom a solution is being developed.