Design Thinking

DOWNLOAD ARTICLE Design Thinking is a term that gets thrown around a lot these days. At its core the concept of Design Thinking is Customer-centric. It’s about understanding what your customer wants first before providing them with a solution. Traditionally, we...

Start with Why

Some of you might have read Simon Sinek’s best-selling book ‘Start with Why’- or at least seen the Ted talk. The rediscovery of ‘why’ surprises me because I’m one of those people who are always thinking about why. I’m always asking questions. If I can’t understand the...