Your idea isn’t developed in a vacuum. It exists within a larger system. Within that larger system there is a group of stakeholders who affect and influence your idea, as well as those who will be influenced and affected by it.
The stakeholder map is a simple but powerful tool that helps you analyse your community of stakeholders then understand their level of influence and level of support. If you can get this information clear, you are then able to make good decisions about how to approach each stakeholder and which ones are a priority for you to engage at each stage of the development of your idea.
The Stakeholder Map is based on 2 axes:
- Perceived level of support
- Level of influence