John’s passion is helping individuals and organisations to develop and articulate a clear sense of identity and purpose, and to find the places where their own stories fit with God’s story and God’s purposes. Too often people feel like living a life aligned with God’s purposes is too difficult to grasp, so John developed Seed as a vehicle to help give people the agency, support, resources, networks and confidence to create a new chapter to their stories. His hope and prayer is that Seed will help many to step into their God-given purpose, for the sake of the world and the glory of God.