Seed’s Incubator is a year-long program focused on the design and growth of for-profit businesses, social enterprises or not-for-profit initiatives that are led by Christians and focused on creating positive change beyond the walls of the church.

The program is targeted at entrepreneurs who are creating new initiatives or business owners who are seeking to transition their businesses to achieve greater alignment with God's purposes for the world.

Seed’s specially developed curriculum brings together the best thinking from the fields of business, innovation, theology, design and social change. Each participant is assigned a dedicated coach who is available to meet with you regularly and tailors the process to your particular needs to ensure your initiative flourishes throughout the year.

Nominations/Applications Open for 2018

Do you know Christians who are starting or running for-profit businesses, social enterprises or not-for-profit initiatives and want to use them for God's glory? Nominate them today. 

Why Should I Apply? 


Kingdom Influence
The program focuses on ensuring your business/initiative is aligned with God's purposes for creation, and has the necessary structures to achieve the greatest possible influence for the sake of God’s kingdom. We are committed to growth. We will help you design and develop your business/initiative in a way that it achieves the primary outcomes of effective and scalable change. 


A movement behind you
Instead of working on your business alone, successful applicants get a team of coaches and a whole community of like-minded people working with you. Our focus is seeing you flourish. And best of all, when you finish the program, you remain part of this community who are working together to support Christians at the forefront of creating positive social change. 



A dynamic learning environment
The best entrepreneurship and innovation happens in a collaborative environment. You will work alongside your cohort, sharpening and supporting one another each step of the way.


High-calibre coaches
Our people are all faithful followers of Jesus and leaders in their own fields. 



Personal growth
While the primary focus of the curriculum is the development of the initiative, we also take each leader through an intentional process of character and spiritual formation. This will prepare you to lead change in society throughout your lifetime.  



What's Involved?

  1. Intensives 
    The program includes three 3-day residential intensives. Attendance at the intensives is a requirement, and intensives generally run Thursday-Saturday. Therefore, if you are working in another role while developing your own initiative, please be aware that you will need to be available for six normal (Mon-Fri) working days over the course of the year. The first and third intensives are in Sydney and the second intensive is in Melbourne. 

  2. Coaching
    Your coach will meet with you every month for a focused session designed to keep your idea moving with momentum. You need to do the work, but your coach will help ensure the work you do is both productive and effective. 

  3. Key Events
    For each cohort we run two key events that are specifically designed to build support and momentum behind your initiative.
    • The showcase event happens in the first half of the year and focuses on the presentation of your idea and an invitation for friends, families, supporters and the Seed community to get behind the development of the initiative.
    • The pitches happens toward the end of the program. We help you test and develop the best funding model for your initiative, identify a targeted group of potential funders, and prepare you to pitch for funds/investment for the next phase of your initiative.

  4. Access to Co-working Space
    We are currently exploring the possibility of making co-working space in Sydney and Melbourne available to our incubator participants.



 Annual Program 

Seed’s curriculum will guide you through a process that provides a foundation for you to grow your business/initiative and ensure it has maximum influence on God’s world. Alongside your personal/spiritual development plan, the core elements of the curriculum include:  

  • Discovering and refining purpose
  • Kingdom centred design - Imagining and designing social/cultural change 
  • Market research and customer analysis 
  • Value propositions
  • Prototyping and iterative product design 
  • Business model – design and iteration 
  • Financial model – design and iteration 
  • Investment readiness 
  • Governance and legal 
  • Developing your narrative and pitching


Intensive 1 


Intensive 2 


Showcase Event 




Intensive 3 & Celebration/Graduation 



Key Outcomes 

Our goals for your initiative are: 

  1. Alignment with purpose – ensuring you have a clear theory of change and framework for making good decisions. 

  2. Market readiness – a product(s) designed then piloted, tested and iterated multiple times at low cost, then either launched or ready to launch into the market with maximum effectiveness. 

  3. Investment readiness – a value proposition, financial model and strategy/story that has maximum desirability for both partners and donors/investors.  

  4. Sustainability and Scalability – we will help you get to market with your initiative. We’ll help you design a model that is sustainable and achieves scalable change. 



 What does it cost?

The incubator is open to both individuals and small teams. We encourage applicants to consider involving their leadership or start-up team in the program with them, up to a maximum of three (3) participants per initiative. 

Incubator fees for the 2018 program are $8,000 

Fees include all accommodation, meals, training and resources for the intensives, the showcase event and pitch,coaching sessions (either face-to-face or digital) and possible access to co-working spaces. Any other costs, including flights, books and any costs associated with the start-up of your initiative are the participant’s responsibility.

Note: Additional team members cost $1,000 per person – i.e. $9,000 for a team of two, or $10,000 for a team of three. This covers the additional cost of accommodation, meals and resources. 

Payment terms: 

  • Payment of fees is the sole responsibility of the applicant.  
  • Seed operates on a fee for service basis. We do not take equity stakes in the initiatives we incubate. 
  • Payment of a non-refundable $500 deposit is required on acceptance of your offer. A minimum of 50% of full payment is required prior to beginning the program. Payment schedules for any outstanding fees to be agreed with Seed in advance. 
  • Please note that participation in the pitching process is included as part of the course payment but funding is not guaranteed. 


Through the generous support of donors, Seed has been able to establish a fund to provide subsidies to applicants who are not able to afford the full cost of the program.  Applicants can apply for a subsidy of up to 50% of the full cost of the program.

Applications for subsidies must be made at the time of application (the option to apply is included on the application form). All applications for subsidies will be considered by a designated subsidy committee. Subsidies will be offered based on fulfilment of the general criteria for inclusion in the program (see below), as well as demonstrated financial need.


Application & Selection

Applications are open for the 2018 Program. The closing date has been extended and now closes on 24 November, 2017.

Successful applicants will meet the following criteria: 

  • Already leading or close to launching a for-profit/for-purpose business, social enterprise, or not-for-profit organisation, or; 
  • Already launched or preparing to launch a significant new product/service or business unit within an existing for-profit/for-purpose business, social enterprise, or not-for-profit organisation. 
  • A commitment to growing a for-purpose organisation with a demonstrated commitment and capacity to use your initiative for God’s purposes. 
  • A demonstrated capacity to develop a revenue model that is not fully dependent on donation income over the long-term. 
  • Demonstrated maturity in your Christian faith. 
  • Demonstrated leadership capacity. 
  • Willingness to learn and be challenged by both coaches and peers. 

All applicants will be subject to interviews and reference checks.

All applicants will be advised of the outcome of their application, and final places will be offered in December 2017.