Entrepreneur Incubator

An innovative year-long program focused on the design and growth of for-profit businesses, social enterprises or not-for-profit initiatives that are led by Christians and focused on creating positive change beyond the walls of the church.

The program is targeted at entrepreneurs who are creating new initiatives or business owners who are seeking to transition their businesses to achieve greater alignment with God's purposes for the world.


Why Should I Apply?


A focus on change

This is not your standard business incubator. Our focus is designing initiatives that bring scalable and sustainable change that aligns with God's purposes for creation. We’re committed to developing and growing your financial model, but money is always the servant not the master.)

A movement behind you

Instead of working on your business alone, successful applicants get a team of coaches and a whole community of like-minded people working with you. Our focus is seeing you flourish. And best of all, when you finish the program, you remain part of this community who are working together to support Christians at the forefront of creating positive social change.

A dynamic learning environment

The best entrepreneurship and innovation happens in a collaborative environment. You will work alongside your cohort, sharpening and supporting one another each step of the way.

High-calibre coaches

Our people are all faithful followers of Jesus and leaders in their own fields.

Personal growth

While the primary focus of the curriculum is the development of the initiative, we also take each leader through an intentional process of character and spiritual formation. This will prepare you to lead change in society throughout your lifetime.


The program includes three 3-day residential intensives. Attendance at the intensives is a requirement, and intensives generally run Thursday-Saturday. The first and third intensives are in Sydney and the second intensive is in Melbourne. 

Your coach will meet with you every month for a focused session designed to keep your idea moving with momentum. You need to do the work, but your coach will help ensure the work you do is both productive and effective. 

The Showcase event happens in the first half of the year and focuses on presenting your idea to a public audience(friends, families, supporters and the Seed community). This begins (or accelerates) the process of building a community of support behind your initiative. 

These generally happen toward the end of the program for those who are ready. We help you test and develop your financial/funding model, then identify a targeted group of potential funders and prepare you to pitch for funds/investment for the next phase of your initiative.



Intensive 1 


Intensive 2 


Showcase Event 




Intensive 3 & Celebration/Graduation 



The three intensives focus on key aspects of the design and development of your initiative. There is a particular focus on the design of your ‘model’. We will help you develop, test and refine whether what you are proposing is a sustainable and achievable approach to achieving the change that you believe God is calling you to create in the world.

In between the intensives, the coaching process helps you to keep moving toward your desired outcomes and discern specific priorities at each point along the way.

The whole process is committed to helping you and your initiative move toward identified outcomes. A summary of the curriculum is outlined below:

Discovering/Clarifying Purpose (WHY)

  • Identity – who has God made us to be?
  • Context – who/where has God called us to serve?

Story/strategy for change (WHAT)

  • Imagination – what is the change God is calling me to create?
  • Theory of change – what do I believe are the steps to change?
  • Barriers to change
  • Measuring impact

Vehicle for Change (HOW)

  • Kingdom Centred Design – product/service design
  • Business model
  • Financial model
  • Investment readiness

Community of Change (WHO)

  • Building movements for change
  • Partnership development

Personal Change

  • Theological foundations for change
  • Formation for life as a changemaker


Key Outcomes 

Our goals for your initiative are: 

Alignment with Purpose

ensuring you have a clear theory of change and framework for making good decisions. 

Market readiness

a product(s) designed then piloted, tested and iterated multiple times at low cost, then either launched or ready to launch into the market with maximum effectiveness.

Investment readiness

value proposition, financial model and strategy/story that has maximum desirability for both partners and donors/investors.  

Sustainability and Scalability

we will help you get to market with your initiative. We’ll help you design a model that is sustainable and achieves scalable change. 


What does it cost?

The incubator is open to both individuals and small teams. We encourage applicants to consider involving their leadership or start-up team in the program with them, up to a maximum of three (3) participants per initiative. 

Incubator fees for the 2018 program are $8,000 

Fees include all accommodation, meals, training and resources for the intensives, the showcase event and coaching sessions (either face-to-face or digital). Any other costs, including flights and any costs associated with the start-up of your initiative are the participant’s responsibility.

Note: Additional team members cost $1,000 per person – i.e. $9,000 for a team of two, or $10,000 for a team of three. This covers the additional cost of accommodation, meals and resources. 

Payment terms: 

  • Payment of fees is the sole responsibility of the applicant.  
  • Seed operates on a fee for service basis. We do not take equity stakes in the initiatives we incubate. 
  • Payment of a non-refundable $500 deposit is required on acceptance of your offer. A minimum of 50% of full payment is required prior to beginning the program. Payment schedules for any outstanding fees to be agreed with Seed in advance. 
  • Please note that preparation for a pitching process is included as part of the course payment, but funding is not guaranteed. 


Through the generous support of donors, Seed has been able to establish a fund to provide subsidies to applicants who are not able to afford the full cost of the program.  Applicants can apply for a subsidy of up to 50% of the full cost of the program.

Applications for subsidies must be made at the time of application (the option to apply is included on the application form). All applications for subsidies will be considered by a designated subsidy committee. Subsidies will be offered based on fulfilment of the general criteria for inclusion in the program (see below), as well as demonstrated financial need.


Application & Selection

Nominations are now open for the 2019 Program. All nominees will be contacted with details regarding the application process. Applications close Friday 16 November, 2018.

Successful applicants will meet the following criteria: 

  • Already leading or close to launching a for-profit/for-purpose business, social enterprise, or not-for-profit organisation, or; 
  • Already launched or preparing to launch a significant new product/service or business unit within an existing for-profit/for-purpose business, social enterprise, or not-for-profit organisation. 
  • A commitment to growing a for-purpose organisation with a demonstrated commitment and capacity to use your initiative for God’s purposes. 
  • A demonstrated capacity to develop a revenue model that is not fully dependent on donation income over the long-term. 
  • Demonstrated maturity in your Christian faith. 
  • Demonstrated leadership capacity. 
  • Willingness to learn and be challenged by both coaches and peers. 

All applicants will be subject to interviews and reference checks.

Do you know Christians who are starting or running for-profit businesses, social enterprises or not-for-profit initiatives and want to use them for God's glory?



  • I believe Seed will help drive a movement of creativity and innovation in the church. They help people embody their faith in the world in a way that creates real change while being deeply connected to God’s purposes and the biblical story.

    - George Savvides (CEO, Medibank Private)
  • Christians working across industry sectors now have a place where we can come together to understand God’s purposes for our lives and for the world, then get support to turn our understanding into action.

    - Ranjit Voola, Director, Poverty & Profitability Research Group, University of Sydney Business School
  • At the moment there isn’t a space in this country where Christian entrepreneurs and investors can get help to develop their ideas in a way that deeply connects with their faith. I’m excited to be part of helping Seed create such a space.

    - Tim Goh, Impact Investor
  • Seed has helped our church discover new possibilities for engaging with our wider community, and develop a strategy to start moving towards them.

    - Graeme Anderson, Lead Pastor, Northside Baptist Church